We empower you, the F&B owner to build and maintain highly profitable businesses. placing innovative ideas and unique solutions in your hands, we craft trending concepts that capture the consumers' imagination. Spurring emotive demand.
services spectrum
1. Strategic Positioning & Preparation
Market segment research
Brand story development
Brand value positioning
Emotive demand development
Master franchise positioning
Incorporation
Licensing requirements
2. Product Development
Identifying industry leaders
Analysing positioning and product differences to determine competitive advantages
Product superiority justifications
Developing key positions
Anchoring product superiority into concept
3. Concept Development
Concept research
Developing key positions into concept
Illustrating concept to prove key positions
Refining concept through our network of F&B experts
Concept budget
4. Site Optimisation
Viability analysis
Operational and workflow optimisation
Rental and GTO strategies
Competition analysis
Networking and partnering with local businesses
5. Budgeting
Analysing P&L through master F&B forecast and expenses spreadsheet
Strategising growth
Developing programs to increase customer retention
Focusing on optimising costs
Strategising for today’s takeaway market
6. Staff Standards
Executing a training program
Advising on interview and hiring standards
Strategising a company culture that focuses on productivity, morale and retention
Leadership training
On-site training
7. Food & Beverage Development
Identifying trending flavours
Strategising incorporation of trending flavours
F&B suppliers network
Supplier choices and inventory management
Menu mix and recipe book
8. Imagery & Branding
Trending imagery and designs to boost brand strength
Menu boards or any product materials
F&B photography
Staff uniforms and other apparel requirements
F&B designers network
9. Traditional & Digital Presence
Advising website
Social media calendar, copy and creative
Facebook, Instagram ads optimisation and management
WeChat, Dianping, Little Red Book and other Chinese social media
Press release
Managing digital influencers
Digital marketing strategies
10. Market Penetration & Growth
Advising on master franchise
Development of seasonal F&B products
Identifying current trends
Zero day digital marketing posts
Leveraging on our network for events and sponsorships
11. Concept & Operations Execution
Executing concept build out with ID team
Organising equipment workflow for maximum productivity
Opening team training
Concept build out budgeting
Executing soft launch and analysing results for first month operations
12. Business Optimisation & Overwatch
Monitoring and improving revenue, costing and profit ratios
Refining workflows to increase productivity
Identifying short-term consumer trends
Advising on supplier orders to minimise stock holdings
Continual business leadership training
13. CANA Management